Some of my work with Ricardo as an Industrial Design Intern.
Half Dome wheel design
The goal here was to redesign the 3-spoke wheel design that has become a signature on Ricardo. My focus was mainly on adding subtle surfacing details to give enhanced visual interest but keep the overall design clean and universal. the raised bevel around the edge gives the appearance of larger wheels.
This wheel design is now used on the Half Dome hardside collection at Costco.
Early 3-spoke concepts
Additional exploration
Additional exploration
Refined renderings. 2 was the chosen direction.
Refined linework of wheel
CAD built in Fusion 360
Ricardo core zipper pull
The goal of this project was to create a puller that represents the core brand identity of Ricardo while also improving on overall ergonomics. to achieve this I focused on organic shaping that fit comfortably between the finger. the swelled shaping and texture at the end allows for easy grip.
This puller is currently being used on the Santa Cruz 7.0 collection at Kohl's and is planned to be applied onto many future collections.
