Project Goals:
+Refresh the Horizon Comfort bike series to bring them into the modern Horizon Fitness brand language.
+Add feature updates while holding current price point
Responsibilities:
+Design of updated bike shrouds and accessories
+Design new universal Horizon console and user interface
+Product graphics
+Owner's manual design
Competitive Landscape
We started with a competitive analysis both within our targeted price point and beyond. We used this information to make sure the feature list of this new project was in-line with the market.
Inspiration
The past comfort series bikes had been designed about 10 years before the launch of these new bikes. Since that time the brand identity and target demographic has shifted to a sleeker look geared towards a younger audience.
The inspiration for the new bikes came from 2 places:
1. Use of soft and dynamic beveling which has become synonymous with the modern Horizon Fitness brand language.
2. Sleek and Sporty DNA to appeal to the more youthful demographic Horizon is targeting.
Sketch Concepts
Shroud Form Exploratoin
Shroud Form Refinement
Console was originally meant to have a full digital screen but was later changed to an LCD for cost reasons. Console design is meant to be usable on other cardio products as well as these bikes with a simple overlay change.
One feature we looked at upgrading as a leg up to the competition was offering a larger bladed fan instead of the small blower fans found in most competitors. This would offer significantly more airflow. By moving the fan down into the cupholder it also allowed for this larger fan to fit in while keeping the console footprint small.
Fan Cupholder Sketches
3D CAD Design
3D surfacing made in Solidworks for Engineering reference.
Checking fan ergonomics
Checking fan Ergonomics
Texture blocking exploration for Console plastics
Factory Samples
Final Product
